If you’ve heard of Sangiovese, odds are you’re not from China.
For Chinese consumers, wine is a status symbol in a bottle. Their preference is largely for Bordeaux reds -- they are the world's biggest consumers of the prestigious and often expensive French wines.
As a young market with a voracious thirst for fine wines, China needs a wine authority that understands its unique demands, or so say the people behind the newly-launched China Wine Awards (CWA).
The CWA made its debut this year claiming to be the only major international wine competition judged specifically for the China market and its consumers. It hopes to find the next big thing for the Chinese wine market.
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