To hell with tradition, Hong Kong mooncake marketing at a high

Few Chinese foods have been so unashamedly hijacked by commercialism as the mooncake.

Come mid-summer the mooncake marketing juggernaut starts to launch brand after brand of mooncake -- each more gimmicky, more tricked-out, more hard-sold than the last.

This year, mooncake mania reached a screeching fever pitch when the Angry Bird mooncake was launched by chain bakery Maxim's.

Also on CNNGo: Gamers get 'Angry Birds' mooncakes in time for the Mid-Autumn Festival

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